An Excuse to Drink – January 24, 1984: The Retail debut of Apple MacIntosh

photo by blakespot via

Heralded two days before during Super Bowl XVIII by the now legendary Ridley Scott “1984” commercial, the Apple MacIntosh 128K, finally went on sale to consumers. It’s game-changing graphical user interface made many people write the system off as a kid’s toy and software developers were slow to adapt their mainly text-based applications for the new system. The initial price point was in the $2,000 range, but was quickly raised to $2,500 when “Test Drive an Apple” campaigns put a strain on supply.

The Macintosh

recipe adapted from

  • 1   oz   Hiram Walker Sour Apple Schnapps
  • 1   oz   Canadian Club Whisky
  • 1   oz   Vodka
  • 2   oz   Cranberry Juice

Glass: Cocktail

Garnish: apple and cranberries

Stir with ice and strain a  cocktail glass. Garnish with slice of apple and float a cranberry or two.

And now for your viewing pleasure, the commercial that started it all…


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