April 23, 1985 – The “New Coke” Debacle

photo by Urban Woodstalker via flikr.com

On this date in 1985, the Coca-Cola management, in a supreme act of brilliancy, announced it was changing its 99 year old secret formula. Coke had been continually losing market shares to their competitor Pepsi-Cola, and figured that younger drinkers preferred the sweeter taste profile of Pepsi. To put it lightly, New Coke was an epic fail and the original formula, now dubbed  “Coca-Cola Classic”, was relaunched and resulted in a gain in sales. “New” Coke would linger around the market for awhile and was eventually re-named Coke II in 1992 before being ignominiously stricken from the line-up.

Alcoholic Roomate

because only your alcoholic roomate would ever think of messing with Coca-Cola’s formula. recipe adapted from barnonedrinks.com

  • 2 oz. Vanilla Vodka
  • 1 oz. Vanilla Schnapps
  • 1 oz. Light Rum
  • 6 oz. Coca Cola

Glass: Collins or Highball

Garnish: None

Build in an ice-filled collins glass, top off with Coke.

About Gregory Priebe

Time Lord Bartender: Two livers, sonic corkscrew, liquor cabinet "bigger on the inside".