Today we’re marking the 30th anniversary of New Coke, one of the biggest marketing blunders in the history of the beverage industry. On April 23, 1985, the Coca-Cola management, in a supreme act of brilliancy, announced it was changing its 99 year old secret formula. Coke had been continually losing market shares to their competitor Pepsi-Cola, and figured that younger drinkers preferred the sweeter taste profile of Pepsi. To put it lightly, New Coke was an epic fail and the original formula, now dubbed “Coca-Cola Classic”, was relaunched and resulted in a gain in sales. “New” Coke would linger around the market for awhile and was eventually re-named Coke II in 1992 before being ignominiously stricken from the line-up.
because only your alcoholic roomate would ever think of messing with Coca-Cola’s formula. recipe adapted from barnonedrinks.com
- 2 oz. Vanilla Vodka
- 1 oz. Vanilla Schnapps
- 1 oz. Light Rum
- 6 oz. Coca Cola
Glass: Collins or Highball
Build in an ice-filled collins glass, top off with Coke.